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      True Glow

      Active Botanical Glow Serum
      105 reviews
      Unit price  per 

      Reduce lines & wrinkles and hydrate all-at-once with 100% pure, real and effective active botanicals for your skin. This clinically-effective serum deeply hydrates, plumps and diminishes the appearance of visible fine lines for healthy, bouncy, youthful skin.

      True Glow Active Botanical Glow Serum is designed to address problems like dullness, dryness and lines & wrinkles, but is also excellent for reducing signs of aging and delivering your skin an intense boost of hydration, essential fatty acids and antioxidants.

      • Rose
      • Organic Jojoba
      • Hazelnut
      • Organic Rosehip
      • Squalane
      • Tamanu
      • Pomegranate
      • Raspberry Seed
      • Papaya Seed
      • Strawberry
      • Meadowfoam
      • Carrot
      • Prickly Pear
      • Turmeric
      • Geranium
      • Lemongrass

      Why it's special:

      • Deeply hydrating and helps the skin on a deep level. It is fantastic for imbuing the skin with the appearance of a dewy glow.
      • Rapidly absorbs into the skin where the special fatty acids get to work making the skin feel calm and balanced.
      • This serum can be used morning and night, under makeup and doubles as a moisturizer. It is appropriate for those with sensitive skin, hyperpigmented skin, aging skin, dry skin, oily skin and all types of skin in between.

      Good To Know: Natural, Gluten Free, Hypoallergenic, Non-comedogenic, No Mineral Oils, No Animal Testing, No Phthalates, No Parabens, No Sulfates, Recyclable Packaging, Made In USA

      Size: (34ml | 1.15 oz.)


      • Active botanicals help your skin retain moisture and reduce the appearance of dullness. While many creams and lotions tend to stay on the surface of the skin, this natural serum is easily absorbed to help nourish the skin where it needs it most.

      Key ingredients


      The Queen of the flowers is one of the most beautifying oils in existence. It's deeply hydrating and helps the skin on a deep level not always reached by other botanicals. It's fantastic for imbuing the skin with the appearance of a hydrated and youthful glow.


      This multitasking natural hydrator reduces inflammation and repels bacteria, while reducing lines and wrinkles and soothing dry skin.

      Rosehip Seed Oil

      Considered a "dry" oil because it doesn't leave an oily finish on the face, Rosehip Seed Oil absorbs quickly making the skin feel calm and balanced. Rich with antioxidants like vitamin C, it's fabulous for brightening skin and improving elasticity.

      Carrot Seed Oil

      Like every oil worth its salt, carrot seed oil is balancing to both dry and oily skin. It makes the skin feel more resilient and thus more likely to age beautifully. It combines phenomenally with the other oils in our serum and does its job alone and in conjunction with the enhancements provided by its accompanying botanical friends.

      Raspberry Seed Oil

      Rich in a plethora of moisturizing essential fatty acids, vitamin E and vitamin A, It absorbs quickly and leaves the skin feeling soft, juicy and taken care of — a fabulous way to cap off an already amazing array of oils for your skin.

      Who it's for

      Skin types

      • Hyperpigmented skin
      • Normal skin
      • Sensitive skin
      • Oily / Combination skin


      • Dark spots
      • Dullness
      • Lines & wrinkles
      • Sagging skin
      • Uneven complexion
      • Dehydration

      How to use & tips

      Apply 2-3 pumps all over face for an effortless, dewy glow that lasts all day. Apply after cleansing and toning. Wear alone or under makeup.

      Expert tip: For best results, apply True Glow after cleansing your face with Blackout.

      Available in kits:

      The Radiance Kit

      The Whole Truth Collection

      How we create carbon neutral skincare

      Our environmental commitment to nature and the sustainability of our planet is echoed in each bottle and further driven by our commitment to carbon-neutral manufacturing, eco-friendly bottling, and sourcing of only the finest earthbound ingredients.

      Every bottle of 2BETRUE is manufactured in the USA in a women-owned and operated facility, powered 100% by renewable wind energy.

      Every part of the products packaging is recyclable, and we bottle all of our products in glass - a fun and creative medium for tons of upcycling possibilities.

      Through our tree planting partner, The Eden Reforestation Project, we plant 1 Mangrove tree in Madagascar for every order we receive. Our Mangroves store 4x the carbon compared to tropical rainforests. This is one of the ways that we minimize the impact of all of the natural raw materials that we ask our beautiful earth to provide for us.

      Save with Kits

      The Radiance Kit 

      Lumos RX + True Glow + Blackout + Clementine

      $99 $121 (Save $20)

      This four-step skincare routine is built around plant extracts and oils that smooth away imperfections like uneven texture, scarring, hyperpigmentation, and redness. Use them regularly to get the dreamy glow of youth and vitality.

      View The Radiance Kit →

      True Glow
      105 reviews
      Customer Reviews
      4.8 Based on 104 Reviews
      Write a Review

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      Filter Reviews:
      Dalia T.
      United States United States
      • What is your skin type? Combination

      Love this beyond!! I have literally dozens of products... This is a keeper.

      2BETRUE True Glow Review
      CJ J.
      US US
      Love this glowy serum

      I am absolutely loving this botanical serum, my skin looks and feels so much smoother. I have sensitive skin and eczema and this has really made my skin look better.

      Rita J.
      US US
      Great product

      I've been using this for 3 months and this has been amazing for my skin!!

      Melanie R.
      US US
      A great botanical based product

      Definetely one of the best glowy products I've tried. It really locks in the moistuire and gives me a shimmer.

      Kim C.
      US US
      It works for me

      I have combination skin and I love everything about this! Makeup goes on great on top of this, it looks natural and it leaves a healthy glow that isn't greasy.

      For an effortless, dewy glow.

      This serum was crafted to brighten, balance, soothe and nourish through the power of botanical and essential oils. The careful combination of active botanicals brings balance back to your skin by nourishing and eliminating irritants at the cellular level. This triggers the skin to heal itself, leading to increased production of natural antioxidants and collagen. The result is a radiant complexion that’s as clear as day.

      After one day*:

      100% agreed their skin has a healthy, glowing radiance after use

      • 96% agreed their skin feels hydrated
      • 95% agreed their skin feels softer and smoother
      • 93% agreed their skin feels supple and plump

      *In a consumer perception study of 31 subjects

      Clinically proven to**:

      • Increase skin's luminosity/radiance
      • Decrease the appearance of lines and wrinkles
      • Even skin tone
      • Improve skin barrier function
      • Visibly increase skin firmness
      • Increase skin elasticity

      **In a 31-subject clinical study after five weeks

      For skin that looks brighter, balanced, even and firm.

      That dazzling, youthful glimmer you long for isn’t magic—it comes from quenching your skin’s thirst for antioxidants and essential fatty acids. True Glow is designed to deliver these restorative agents to your skin cells in a form they can absorb and use immediately. While other products strip your skin’s protective outer layer, this serum balances and strengthens it so you can face the day with confidence.

      "Expertly calibrated to reduce skin imperfections while promoting an all-day natural glow."