Our patented Celluretinol™ blend combines plant-based stem cells with retinol and peptides, offering a scientifically-backed solution to combat multiple signs of aging around the eyes. This unique formula is specifically designed for rapid, effective results.
Yes, our eye lift cream is formulated to be gentle yet effective on all skin types, including sensitive skin. It's enriched with natural ingredients like Aloe and Shea Butter to nourish the skin while combating signs of aging.
While individual results may vary, many users notice an improvement in the appearance of fine lines, puffiness, and dark circles within just a few weeks. We offer a 60-day money-back guarantee if you don't see significant improvements.
For optimal results, apply a small amount of Celluretinol™ + Peptide Eye Lift to the eye area twice daily—morning and night. Gently tap the product into the skin using your ring finger to facilitate absorption.
Yes, our formula is 100% vegan and we never test our products on animals. We are committed to ethical practices in all stages of production.
HOW IT WORKS
Our fruit-infused active botanical serum strengthens skin to help resist signs of aging, while boosting radiance and smoothing fine lines. Formulated with collagen-promoting antioxidant and fatty acid-rich fruit & plants, True Glow neutralizes the effects of external skin-aging stressors for youthful, radiant skin.
WHAT IT'S GOOD FOR
* in a clinical study of 46 subjects after 4 weeks
DID YOU KNOW?
The signs of aging are visible. UV exposure, pollution and extreme temperatures along with stress and lack of sleep or nutrition can all lead to premature skin damage that causes dullness, dryness, dehydration, fine lines and other markers for aging such as wrinkles and loss of firmness.
Our formula is clinically demonstrated* to restore the skin's barrier to help protect against these stress-related signs of aging, keeping your skin more youthful and healthy looking.
ONLY CLEAN + EFFECTIVE ACTIVES
No parabens. No phthalates. No GMOs. No SLES. No SLS. No other man made chemicals. Just pure, botanical actives to hydrate, nourish and revitalize your most delicate skin.
HOW IT WORKS
Our fruit-infused active botanical serum strengthens skin to help resist signs of aging, while boosting radiance and smoothing fine lines. Formulated with collagen-promoting antioxidant and fatty acid-rich fruit & plants, True Glow neutralizes the effects of external skin-aging stressors for youthful, radiant skin.
WHAT IT'S GOOD FOR
* in a clinical study of 46 subjects after 4 weeks
DID YOU KNOW?
The signs of aging are visible. UV exposure, pollution and extreme temperatures along with stress and lack of sleep or nutrition can all lead to premature skin damage that causes dullness, dryness, dehydration, fine lines and other markers for aging such as wrinkles and loss of firmness.
Our formula is clinically demonstrated* to restore the skin's barrier to help protect against these stress-related signs of aging, keeping your skin more youthful and healthy looking.
True Glow is a luxurious face serum that contains over 20 of the world's most effective active botanicals: powerful plants that contain a high-level of brightening vitamins, free-radical fighting antioxidants and deeply-hydrating essential fatty acids. This strategic formula of botanical and essential oils address a broad range of skin concerns and is all you need to revitalize, soothe and support a healthy glow.
True Glow effectively moisturizes, brightens skin, balances and evens tone, boosts collagen & elastin for firmer skin, soothes & calms irritation and leaves the skin with a natural dewy-looking glow.
This powerful yet gentle serum contains the best active botanicals for anti-aging, including Wildcrafted Geranium - a super anti-aging botanical to help visibly firm, plump, fill and tone; Carrot Seed - an excellent anti-wrinkle plant oil that promotes cellular regeneration (which is key to firming and plumping); Rose is deeply hydrating and imbues the skin with a dewy glow and softness; Antioxidant powerhouse pomegranate; Raspberry Seed to visibly increase firmness; plus 20 other active botanicals that reverse the effects of age and give your skin a healthy-looking glow, instantly.
See glowing results after the first application, and firmer looking skin after just one week. Here are the results of a consumer perception study of 46 subjects after 4 weeks:
agreed this serum visibly increased skin firmness
agreed their skin feels hydrated
agreed their skin looked brighter and tone more even
said their appearance of lines and wrinkles had decreased
That dazzling, youthful glimmer you long for isn’t magic—it comes from quenching your skin’s thirst for antioxidants and essential fatty acids. True Glow is designed to deliver these restorative agents to your skin cells in a form they can absorb and use immediately. While other products strip your skin’s protective outer layer, this serum balances and strengthens it so you can face the day with confidence.
In a consumer perception study of 31 subjects after 1 week.
agreed this serum visibly increased skin firmness
agreed their skin feels hydrated
agreed their skin looked brighter and tone more even
said their appearance of lines and wrinkles had decreased
60-Day Satisfaction Guarantee
Special Offer (Ends 12/10)
$34 $30.60
✅ Fast 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Satisfaction Guaranteed
Full List: Simmondsia Chinensis Seed Oil (Organic Jojoba), Corylus Avellana Seed Oil (Hazelnut), Rosa Canina Fruit Oil (Organic Rosehip Seed), Squalane (From Olive Oil), Calophyllum Inophyllum Seed Oil (Tamanu), Punica Granatum Seed Oil, Rubus Idaeus Seed Oil (Raspberry Seed Oil), Carica Papaya Seed Oil, Fragaria Ananassa Seed Oil, Limnanthes Alba Seed Oil, Vaccinium Macrocarpon Seed Oil (Cranberry), Daucus Carota Sativa Seed Oil (Carrot), Opuntia Ficus-indica Seed Oil, Curcuma Longa Root Oil, Pelargonium Graveolens Leaf Oil (Geranium Essential Oil), Cymbopogon Schoenanthus Oil (Lemongrass Essential Oil), Monarda Fistulosa (Bee Balm), Rosa Damascena Flower Extract (Rose)
Apply 2-3 pumps to the face for an effortless, dewy glow that lasts all day. Apply after cleansing and toning. Wear alone or under makeup.
Expert tip: For best results, apply True Glow after cleansing your face with Blackout.
Available in kits:
4 of our best-selling skincare essentials are together in 1 Radiance Kit. These full-size favorites can be used separately or as a complete routine for your most hydrated, glowing, smooth-looking skin yet.
Includes:
+ True Glow Active Botanical Hydrating + Firming Serum ($34 Value)
+ Blackout Coconut Charcoal Face Cleanser ($26 Value)
+ Clementine Complexion Enhancing Milk Toner ($32 Value)
+ Lumos RX Brightening Lotion ($34 Value)
$126 $99
60-Day Satisfaction Guaranteed
Special Offer (Ends 12/10)
$34 $30.60
✅ Fast 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
You care about the ingredients going into your skin. We care too, that’s why our formula is made up of natural, organic and cruelty-free ingredients sustainably sourced from mother earth with zero parabens, phthalates or sulfates. We are proudly commited to carbon neutral manufacturing, eco-friendly bottling, and sourcing of only the finest earthbound ingredients.
Rose: The Queen of the flowers is one of the most beautifying oils in existence. It's deeply hydrating and helps the skin on a deep level not always reached by other botanicals. It's fantastic for imbuing the skin with the appearance of a hydrated and youthful glow.
Jojoba: This multitasking natural hydrator reduces inflammation and repels bacteria, while reducing lines and wrinkles and soothing dry skin.
Rosehip Seed Oil: Considered a "dry" oil because it doesn't leave an oily finish on the face, Rosehip Seed Oil absorbs quickly making the skin feel calm and balanced. Rich with antioxidants like vitamin C, it's fabulous for brightening skin and improving elasticity.
Carrot Seed Oil: Like every oil worth its salt, carrot seed oil is balancing to both dry and oily skin. It makes the skin feel more resilient and thus more likely to age beautifully. It combines phenomenally with the other oils in our serum and does its job alone and in conjunction with the enhancements provided by its accompanying botanical friends.
Raspberry Seed Oil: Rich in a plethora of moisturizing essential fatty acids, vitamin E and vitamin A, It absorbs quickly and leaves the skin feeling soft, juicy and taken care of — a fabulous way to cap off an already amazing array of oils for your skin.
Apply 2-3 pumps to the face for an effortless, dewy glow that lasts all day. Apply after cleansing and toning. Wear alone or under makeup.
Expert tip: For best results, apply True Glow after cleansing your face with Blackout.
Available in kits:
Our environmental commitment to nature and the sustainability of our planet is echoed in each bottle and further driven by our commitment to carbon-neutral manufacturing, eco-friendly bottling, and sourcing of only the finest earthbound ingredients.
Every bottle of 2BETRUE is manufactured in the USA in a women-owned and operated facility, powered 100% by renewable wind energy.
Every part of the products packaging is recyclable, and we bottle all of our products in glass - a fun and creative medium for tons of upcycling possibilities.
Through our tree planting partner, The Eden Reforestation Project, we plant 1 Mangrove tree in Madagascar for every order we receive. Our Mangroves store 4x the carbon compared to tropical rainforests. This is one of the ways that we minimize the impact of all of the natural raw materials that we ask our beautiful earth to provide for us.
4 of our best-selling skincare essentials are together in 1 Radiance Kit. These full-size favorites can be used separately or as a complete routine for your most hydrated, glowing, smooth-looking skin yet.
Includes:
+ True Glow Active Botanical Hydrating + Firming Serum ($34 Value)
+ Blackout Coconut Charcoal Face Cleanser ($26 Value)
+ Clementine Complexion Enhancing Milk Toner ($32 Value)
+ Lumos RX Brightening Lotion ($34 Value)
$126 $99
60-Day Results Guaranteed
Special Offer (Ends 12/21)
$34 $30.60
✅ Fast 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
Special Offer (Ends 12/21)
$61 $54.90
Comes With:
+ True Glow 100% Active Serum ($34 Value)
+ Wink Super Youth Eye Cream ($27 Value)
60-Day Results Guaranteed
Special Offer (Ends 12/21)
$85 $76.50
Comes With:
+ True Glow 100% Active Serum ($34 Value)
+ Wink Super Youth Eye Cream ($27 Value)
+ Superfruit AHA Berry Exfoliating Mask ($24 Value)
60-Day Results Guaranteed
Special Offer (Ends 12/21)
$34 $27.20
✅ Fast 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
Special Offer (Ends 12/21)
$61 $48.80
Comes With:
+ True Glow 100% Active Serum ($34 Value)
+ Wink Super Youth Eye Cream ($27 Value)
60-Day Results Guaranteed
Special Offer (Ends 12/21)
$85 $68
Comes With:
+ True Glow 100% Active Serum ($34 Value)
+ Wink Super Youth Eye Cream ($27 Value)
+ Superfruit AHA Berry Exfoliating Mask ($24 Value)
60-Day Results Guaranteed
30 Day Supply
$34 / bottle
Total: $34
✅ Fast 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
90 Day Supply
$24 / bottle
Total: $72
✅ FREE & FAST 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
60 Day Supply
$30 / bottle
Total: $60
✅ FREE & FAST 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
30 Day Supply
Total: $34
✅ Fast 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
90 Day Supply
$24 / bottle
Total: $72
✅ FREE & FAST 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed
60 Day Supply
Total: $60
✅ FREE & FAST 2-Day Shipping (US)
✅ Charged one-time only with no commitment
✅ 60 day money-back guarantee
✅ Earn 1 point per $1 spent with 2BT Rewards
60-Day Results Guaranteed