We are award-winning skincare that's backed by science, powered by nature and that delivers clinical results.

Welcome to 2BETRUE, where we believe in the power of science-backed, nature-derived skincare to help you embrace your unique beauty and achieve healthy, glowing skin. We're passionate about creating clean, effective, and eco-friendly products that celebrate the best of what nature and science have to offer.

Our Philosophy

At 2BETRUE, our philosophy is centered around three key principles: transparity, empowerment, and education. Our mission is to make skincare accessible and enjoyable for everyone, regardless of their level of experience or expertise. We empower our customers by providing them with the tools and knowledge to make informed decisions about their skincare routines. We also believe in the importance of education when it comes to understanding the benefits of our carefully curated botanicals and superfood ingredients, which are backed by scientific research to ensure maximum efficacy.

Inclusivity and Support

We believe that beauty is diverse and unique, and we're dedicated to creating a friendly, supportive, and inclusive space for everyone to feel confident in their skin. Our product range is thoughtfully designed to cater to various skin types and concerns, allowing us to help you find the perfect skincare routine tailored to your individual needs. Through our social media platforms and blog True Talk, we provide ongoing support, advice, and inspiration for our community, fostering a sense of togetherness and shared passion for healthy, glowing skin.

Clean Beauty and Sustainability

2BETRUE is built on a foundation of clean beauty and sustainability. We meticulously select sustainably sourced, high-quality ingredients for our products, ensuring they are free from harmful chemicals and additives. Our commitment to the environment extends to our manufacturing processes as well, as our products are formulated in a wind-powered, carbon-neutral facility. We prioritize eco-friendly packaging, using recyclable materials. Additionally, our tree-planting initiative for every order placed on our store demonstrates our dedication to minimizing our environmental impact and promoting a greener planet.

Demystifying Skincare

We understand that navigating the world of skincare can be overwhelming, which is why we strive to demystify it through clear, informative, and easy-to-understand content. Our educational resources, including blog posts, social media content, and in-depth product descriptions, aim to help you gain a deeper understanding of the ingredients, formulations, and benefits of our skincare products. By providing you with this knowledge, we hope to instill confidence and empower you to make the best decisions for your skin.

Join the 2BETRUE Community

We invite you to join our community of skincare enthusiasts who share a passion for clean, nature-derived products and a commitment to achieving and maintaining healthy, glowing skin. Together, let's celebrate our unique beauty, learn from each other, and embrace skincare that is backed by science, powered by nature™. Stay connected with us through our newsletter, True Talk, and social media channels for the latest product launches, skincare tips, and exclusive promotions.