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Our #1 best-selling serum is a first of its kind that contains a unique formula of 100% pure, real and effective active botanicals for your skin. This powerful serum is designed to address problems like dullness, dryness and lines & wrinkles, but is also excellent for reducing signs of aging and delivering your skin an intense boost of hydration, essential fatty acids and antioxidants.
Made from pure active botanicals:
- Organic Jojoba
- Organic Rosehip
- Raspberry Seed
- Papaya Seed
- Prickly Pear
Why it's special:
- Deeply hydrating and helps the skin on a deep level. It is fantastic for imbuing the skin with the appearance of a dewy glow.
- Rapidly absorbs into the skin where the special fatty acids get to work making the skin feel calm and balanced.
- This serum can be used morning and night, under makeup and doubles as a moisturizer. It is appropriate for those with sensitive skin, hyperpigmented skin, aging skin, dry skin, oily skin and all types of skin in between.
Good To Know: Natural, Gluten Free, Hypoallergenic, Non-comedogenic, No Mineral Oils, No Animal Testing, No Phthalates, No Parabens, No Sulfates, Recyclable Packaging, Made In USA
Size: (34ml | 1.15 oz.)
- Active botanicals help your skin retain moisture and reduce the appearance of dullness. While many creams and lotions tend to stay on the surface of the skin, this natural serum is easily absorbed to help nourish the skin where it needs it most.
This multitasking natural hydrator reduces inflammation and repels bacteria, while reducing lines and wrinkles and soothing dry skin.
Rosehip Seed Oil
Considered a "dry" oil because it doesn't leave an oily finish on the face, Rosehip Seed Oil absorbs quickly making the skin feel calm and balanced. Rich with antioxidants like vitamin C, it's fabulous for brightening skin and improving elasticity.
Carrot Seed Oil
Like every oil worth its salt, carrot seed oil is balancing to both dry and oily skin. It makes the skin feel more resilient and thus more likely to age beautifully. It combines phenomenally with the other oils in our serum and does its job alone and in conjunction with the enhancements provided by its accompanying botanical friends.
Raspberry Seed Oil
Rich in a plethora of moisturizing essential fatty acids, vitamin E and vitamin A, It absorbs quickly and leaves the skin feeling soft, juicy and taken care of — a fabulous way to cap off an already amazing array of oils for your skin.
Who it's for
- Hyperpigmented skin
- Normal skin
- Sensitive skin
- Oily / Combination skin
- Dark spots
- Lines & wrinkles
- Sagging skin
- Uneven complexion
How to use & tips
How we create carbon neutral skincare
Our environmental commitment to nature and the sustainability of our planet is echoed in each bottle and further driven by our commitment to carbon-neutral manufacturing, eco-friendly bottling, and sourcing of only the finest earthbound ingredients.
Every bottle of 2BETRUE is manufactured in the USA in a women-owned and operated facility, powered 100% by renewable wind energy.
Every part of the products packaging is recyclable, and we bottle all of our products in glass - a fun and creative medium for tons of upcycling possibilities.
Through our tree planting partner, The Eden Reforestation Project, we plant 1 Mangrove tree in Madagascar for every order we receive. Our Mangroves store 4x the carbon compared to tropical rainforests. This is one of the ways that we minimize the impact of all of the natural raw materials that we ask our beautiful earth to provide for us.
Save with Kits
The Radiance Kit
Lumos RX + True Glow + Blackout + Clementine
$113 $133 (Save $20)
This four-step skincare routine is built around plant extracts and oils that smooth away imperfections like uneven texture, scarring, hyperpigmentation, and redness. Use them regularly to get the dreamy glow of youth and vitality.