‎Easy-to-layer, quickly absorbing, moisture-plumping and firming serum. With visible line-fighting properties, especially effective on crow’s feet and vertical lines.

→ Tighten skin with wildcrafted geranium.

→ Diminish wrinkles with carrot seed.

→ Increase the production of collagen with rosehip seed.

→ Optimally brighten skin with turmeric.

It's fragrance-free, for all skin types and made from clean ingredients that contain a high-level of restorative nutrients, balancing minerals, brightening vitamins, free-radical fighting antioxidants and moisturizing fatty acids that are incredibly balancing to the skin.

→ Boosts collagen and elastin for tighter, more lifted skin.

→ Delivers antioxidants and essential fatty acids for increased hydration that plump lines and wrinkles.

→ Instantly brightens skin, leaving you with a radiant glow.

True Glow is proudly made from clean ingredients that address sagging skin, loss of firmness due to a decline in collagen and elastin, the appearance of lines and wrinkles and an uneven skin tone.

This strategic formula of botanicals is all you need for smoother skin, more collagen and elastin, superior antioxidant protection, improved texture, a brighter more even complexion and an instant natural glow.

You care about the ingredients going into your skin. We care too, that’s why our formula is made up of natural, organic and cruelty-free ingredients sustainably sourced from mother earth with zero parabens, phthalates or sulfates. We are proudly commited to carbon neutral manufacturing, eco-friendly bottling, and sourcing of only the finest earthbound ingredients.

Wildrcrafted Geranium: Naturally tightens skin without reducing moisture and suppleness.

Carrot Seed Oil: Diminishes wrinkles and promotes celluar regeneration.

Rose: Is deeply hydrating and helps the skin on a deep level not always reached by other botanicals. It's fantastic for imbuing the skin with the appearance of a hydrated and youthful glow.

Jojoba: This multitasking natural hydrator reduces inflammation and repels bacteria, while reducing lines and wrinkles and soothing dry skin.

Rosehip Seed Oil: Absorbs quickly making the skin feel calm and balanced. Rich with antioxidants like vitamin C, it's fabulous for brightening skin and improving elasticity.

Raspberry Seed Oil: Rich in a plethora of moisturizing essential fatty acids, vitamin E and vitamin A, It absorbs quickly and leaves the skin feeling soft, juicy and bouncy.

Full List: Simmondsia Chinensis Seed Oil (Organic Jojoba), Corylus Avellana Seed Oil (Hazelnut), Rosa Canina Fruit Oil (Organic Rosehip Seed), Squalane (From Olive Oil), Calophyllum Inophyllum Seed Oil (Tamanu), Punica Granatum Seed Oil, Rubus Idaeus Seed Oil (Raspberry Seed Oil), Carica Papaya Seed Oil, Fragaria Ananassa Seed Oil, Limnanthes Alba Seed Oil, Vaccinium Macrocarpon Seed Oil (Cranberry), Daucus Carota Sativa Seed Oil (Carrot), Opuntia Ficus-indica Seed Oil, Curcuma Longa Root Oil, Pelargonium Graveolens Leaf Oil (Geranium Essential Oil), Cymbopogon Schoenanthus Oil (Lemongrass Essential Oil), Monarda Fistulosa (Bee Balm), Rosa Damascena Flower Extract (Rose)

Apply 2-3 pumps to the face for an effortless, dewy glow that lasts all day. Apply after cleansing and toning. Wear alone or under makeup.

Expert tip: For best results, apply True Glow after cleansing your face with Blackout.

Available in kits:

→ The Radiance Kit

→ The Whole Truth Collection

2BETRUE is a small, family owned skincare brand based in Austin, TX. Our environmental commitment to nature and the sustainability of our planet is echoed in each bottle and further driven by our commitment to carbon-neutral manufacturing, eco-friendly bottling, and sourcing of only the finest earthbound ingredients.

Every bottle of 2BETRUE is manufactured in the USA in a Women-Owned and operated facility, powered 100% by renewable wind energy.

We are proud of limiting our ecological footprint through carbon-neutral manufacturing, allowing us to stay true to our mission of always being true to you, our earth and the skincare products we love to curate for you.

Guided by our True approach, we reject animal testing and only source premium ingredients hyper-focused on Kosher Certified materials, vegan formulas, sustainable raw materials and practices from earth, to bottle, to your bathroom counter.

You have a say in the skincare you love. BE TRUE to YOU!